APUS Group and Leadbolt Partner for Global App Monetization

Leadbolt, a performance mobile advertising platform for user acquisition and app monetization, and APUS Group, the world’s biggest Android user system, announced Tuesday their strategic app monetization partnership.

The deal was inked in recent days, and brings APUS direct access to Leadbolt’s global premium advertisers.

In keeping with APUS Group’s mission to deliver the world’s most intuitive user experience to Android smartphone users worldwide, APUS chose Leadbolt for its unique and user-friendly Mobile Native Ad Solutions that allow beautiful, discreet campaigns from trusted advertisers to fit seamlessly into the unique form, function, design and user flow of their apps.

"Leadbolt’s direct relationship with advertisers was a key factor in our decision to partner and truly sets them apart from other players in the ecosystem," explained the Vice President-Business Development at APUS Group. "Leadbolt’s direct relationships, combined with the success of their high-performance native ad formats, allowed us to scale our monetization efforts quickly without compromising quality. As advertisers gain confidence and achieve their goals of strong retention rates and high LTV customers, their media spend increases, and we are able to command top CPIs. Everyone wins in this scenario."

"Our partnership with APUS demonstrates our continued commitment to deliver the highest quality mobile advertising solutions in a manner that best pleases users," said Dale Carr, founder and CEO of Leadbolt. "We consider the partnership with APUS Group a privilege and look forward to achieving their monetization goals swiftly and efficiently. We place a huge emphasis on quality and delivery, in order to protect the user experience while simultaneously driving the best outcomes for the apps and our network of top advertisers. In this manner, all participants grow together."