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Company Info Timeline Awards APUS Life CEO Notes


APUS refers to a smartphone user system, which essentially is a lightweight operation system. It connects mobile users around the world with internet.

Founded on June 2014, APUS Group released its first product, APUS Launcher, on 2 July 2014. Within one week, its user group has exceeded 1 million. And by March 2016, there has been more than 920 million installs for APUS System and APUS series products. These make APUS Group the fastest growing mobile internet company in the world.

From the beginning of 2016, APUS has officially carried out its monetization. In January, the monthly income exceeded 10 million RMB and in the next months, the income has been increasing at rapid speed. In June, the monthly income was nearly 100 million RMB. The commercial income of APUS Group is expected to rise by 100% every year and in 2018 reaches 2 billion RMB.

Since its foundation, APUS has become strategic cooperation partners with Google, Facebook, Yahoo, Amazon, InMobi as well as other mobile internet tycoons. In August 2015, APUS became an official member of the Billion Dollar Startup Club by Wall Street Journal, becoming the youngest unicorn company in history.

And just after its foundation in June 2014, APUS Group has attracted an investment at 100 million RMB by Northern Light Venture Capital and Redpoint Ventures and the transaction was officially finished on October 2014.

In December 2014, APUS received more than 100 million US dollars in its Series B financing round from Chengwei Capital, SIG and Qiming Venture Partners. And Northern Light Venture Capital and Redpoint Venture furthered their investments. Now, the market value of APUS Group has exceeded 1.5 billion US dollars.

About APUS System

APUS System connects global mobile users with internet and provides all-in-one solutions for smartphone interaction management, application management and acquisition, information management and acquisition, and social management. Therefore to meet all-around needs for smartphone usage and internet access.

APUS System includes APUS Launcher, APUS Know, APUS Discovery, APUS Boost, APUS Search, APUS Headlines, APUS Message Center as well as other products and services.

What is APUS

1. Originally, Apus refers to a small constellation in southern sky. In the whole universe, nearly all constellations have their myths except Apus. Therefore APUS expects to create the myth on its own in internet industry.

2. Meanwhile, apus is a kind of swift birds who fly the fastest in the world. Likewise, APUS System can improve phone performance, making it as fast as swift and provides the most effective and easiest access to internet.

3. In French, apus means chief of the tribe. It suggests that APUS will become the leader of global internet industry.

4. APUS is short for A Perfect User System. Based on traditional smartphone operation system, this technical-driven app has create a lightweight operation system and can greatly improve user experience.

The Rapid Increase of APUS Users

• Jun, 2014: APUS Group was founded.

• Jul 2, 2014: The first product of APUS Group, APUS Launcher, was officially released.

• Jul 30, 2014: APUS System has gained 10 million users globally.

• Jan, 2015: APUS System has gained 100 million users globally.

• Aug, 2015: APUS became an official member of the Billion Dollar Startup Club by Wall Street Journal.

• Feb 2, 2016: More than 4 million people liked APUS on Facebook.

• Mar 2016: APUS System and APUS series products have acquired over 920 million users.

• 2017: APUS is expected to exceed 1.5 billion users all over the world.

The Continuous Revenue Growth

• Jun 2014: APUS Group was founded and attracted an investment at 100 million RMB. The market value exceeded 1 billion RMB.

• Jan 2015: APUS received more than 100 million US dollars in Series B financing.

• Jan 2016: APUS announced to carry out its monetization and received more than 10 million RMB income in the first month.

• Jun 2016: Monthly income exceeded 100 million RMB and market value of APUS Group exceeded 1.5 billion USD.

• 2018: Total income is expected to exceed 2 billion RMB.

APUS User Distribution

By Mar 2016, APUS System and APUS series products has acquired more than 920 million users globally in more than 200 countries. 21% users are from South Asia, 19% from Southeast Asia, 16% from South America, 13% from Europe & Russia, 12% from Middle East, 9% from North America, 7% from Africa, and 3% from other countries and regions.

APUS Ecosystem

APUS Group has built a traffic entrance platform through APUS System. And based on this platform, APUS will cooperate and invest in O2O business partners around the world in music, game, news, video, E-commerce, etc. to develop its content operation and business operation and provide users with contents, information and services. At the same time, APUS has dedicated itself to helping business partners to explore overseas market and building APUS Ecosystem.

Nebula Platform

Since the latter half year of 2015, APUS has begun to build its big data platform - Nebula Platform. It is the foundation and platform APUS Ecosystem and APUS Orion AD System. Through Nebula Platform, APUS can get precise user image, contextual analysis, user habit and user needs under different circumstances, therefore more precise user target. At the same time, APUS can help advertisers to present valuable ads to valuable users with better precision and improve conversion rate.

APUS Investment

To build an integrated APUS Ecosystem and industry chain, APUS has carried out its investments around the world.

• LoopMe - an video advertising platform in UK.

• iamWire - a technology media in India.

• Lumi Interactive - a gaming platform in Vietnam.

• ZOOMY - the biggest Wi-Fi carrier in Indonesia.

• Wang Xiang Media - a new third board public company in China.

• Hello Game - a global gaming platform.

Mission, Vision & Values of APUS

Mission & Vision of APUS

• Provide people with access to internet and technology at zero cost. Give them chance for education and change destiny.

• Provide a better life for more people around the world.

• Lead Chinese enterprises to overseas markets.

Values of APUS

• Change the world with innovations

• Create user value

• Realize social value